Expanding into new markets requires a capable CMS

Cervera's products demand high visual appeal, making website aesthetics a priority. Effective content management, ease of customization, user experience, and quick performance are vital for business success. As Cervera expanded into new markets, a CMS capable of easy localization, translation management, and SEO became essential.

Inflexible legacy tech limited growth

The limitations of its existing CMS became increasingly apparent as Cervera aimed to broaden its reach. Although the platform initially served its purpose, it struggled to keep up with the company’s evolving digital presence and dynamic requirements. The content management process—a time-sensitive, critical component of their online strategy—became cumbersome. This complexity arose mainly from the need for extensive manual interventions, which slowed down content updates and deployment.

Cervera required a system that could support their current operations and adapt to future needs and growth. However, the existing CMS offered limited customization options, constraining the company’s ability to innovate and adapt its digital presence to better meet customer expectations and market trends.

Performance issues further aggravated the problem. As the traffic and demands on Cervera's website increased, the site's response times began to lag. This was attributed to the CMS's architecture, which tightly coupled frontend generation with content management functionalities, leading to inefficiencies and slower website performance.

Recognizing these challenges, Cervera acknowledged the need for a more agile, responsive, and flexible content management solution. The goal was to find a CMS that could seamlessly enhance their digital content management, elevate web performance, and support their growth strategy. Moving away from their old system was a crucial step for Cervera's digital transformation, paving the way for a more dynamic and customer-focused online presence.

Future-proofing with Sanity CMS

scandiweb has been a long-time collaborator in Cervera’s e-commerce endeavors, playing an important role in the evolution of their digital platform. Together, they identified the need for a strategic upgrade to stay competitive in the rapidly changing e-commerce sector.

With the goal of enhancing Cervera's online presence with a platform that could foster growth and expand opportunities, Sanity became a clear choice. The decision was driven by Sanity's powerful features, which promised to revitalize Cervera's content management system, making it more adaptable, efficient, and poised for future expansion.

Streamlined content creation and management

In developing Cervera's new digital platform, scandiweb created 50+ custom content components to support the company's advanced editorial needs. This customization included 20 components directly integrated with other systems in the ecosystem—including the .NET API service, product engine Elevate, and Storm ERP—to pull in data.

scandiweb tailored these components to support easy use by content managers in various combinations.

Additionally, 22 reusable content blocks were created in Sanity Studio, all tailored to align with the brand's design system, facilitating the rapid development of web pages.

This streamlined the content creation process, allowing for quick posting on different pages with the added advantage of previewing before publishing. Integrating features like scheduling and real-time previews further simplified campaign management, enhancing overall efficiency.

Localizing and optimizing for the global stage

A crucial aspect of Cervera's digital strategy was addressing the needs of a diverse, international audience. To this end, scandiweb implemented a user-friendly system for managing translations and SEO. This not only streamlined the process of creating multilingual content but also ensured that this content was optimized for maximum reach and impact. The focus was on making content accessible and engaging for customers across different regions, enhancing Cervera's global appeal.

Enhanced collaboration and efficiency

The implementation of Sanity at Cervera marked a significant shift in how their content team operates. For the first time, multiple content managers could work concurrently on the platform without the risk of overlapping or conflicting changes. This newfound ability to collaborate in real-time streamlined their workflow and drastically improved efficiency. The real-time preview feature significantly enhanced the team's workflow, allowing them to see their edits as they would appear live, which reduced errors and sped up the content management process.

Revamped user experience and content management

Cervera's website transformation with Sanity was an aesthetically functional one. The upgrade brought visually appealing content with smooth animations—improving the user experience across all web pages, from the homepage to detailed product descriptions.

This visual enhancement extended to managing various forms of content, such as recipes and interviews, making these sections more engaging and appealing to visitors. The integration of Sanity allowed for a more dynamic presentation of content, capturing the essence of Cervera's brand.

Localization, SEO, and performance boost

The successful launch of the Norwegian and Finnish versions of the website highlighted Sanity CMS's advanced localization capabilities, demonstrating its effectiveness in meeting diverse market needs.

Since Sanity's launch, Cervera has created and released 2000+ pages. Deployments are now easier and 3x faster, with content updates across all three websites achievable simultaneously within just an hour.

A significant improvement in SEO metrics and organic KPIs was also observed, along with a remarkable 150% increase in website performance.

The shift to Sanity not only bolstered Cervera's online visibility but also enhanced the overall user experience for its customers, contributing to its stronger digital presence in the market.