The CMS that gets out of your writers' way
Most newsroom CMSes were built for one website, one team, one era. Sanity's Content Operating System is built for how news works now: structured content that feeds any channel, automated workflows that move at the speed of a story, and an AI layer that actually knows your editorial context.
Built for the pace of news
Real-time collaboration at scale
Multiple journalists, one story. Field-level locking and live collaboration let your team work in parallel without stepping on each other. Full revision history means you can always see what changed and roll it back.
Every channel, one source
Website, app, newsletter, Apple News, Google News. Updated simultaneously from one source. Strip custom blocks for email, add tracking for syndication, serve each channel exactly what it needs. No reformatting, no drift.
Consistent metadata, zero busywork
Every article needs meta titles, alt text, tags, and internal links. Without automation, your team enters it by hand. Sanity drafts metadata automatically. You refine what needs refining.
Write freeform, publish structured
Content starts in a notes doc, gets planned in a spreadsheet, and is published from a third tool. Every story means manual transfer into structured fields. Sanity maps freeform drafts to structured content automatically. No copy-paste. No missed fields.
How Complex uses AI to match products with articles
AI automatically adds relevant product recommendations to every article. ~60 lines of code. No added infrastructure. All native to Sanity.
Applications
- Automated Content Processing
- E-commerce
- Content enrichment
80
hours saved per month
60
lines of code
Zero
added services
Publish stories that update instantly everywhere
ebsite, app, newsletter, Apple News, Google News. Updated simultaneously. The Live CDN pushes content the moment you publish. No reformatting, no drift, no calling engineering because breaking news is stuck behind a cache.
AI ghostwriter
Built-in AI writing assistant to generate new content based on the provided notes and existing text, refine and polish writing, and adopt the style and tone specified in the notes. Start in a blank canvas. AI Assist maps your content to structured fields: headlines, bylines, images, body, and metadata. No manual entry.
Visual editing in context
See your story on the live site, exactly as readers will. Click any element to jump straight to that field in the editor. No more switching tabs to check how the headline looks or whether the featured image crops correctly.
Workflows that match your newsroom
From breaking news to investigative features, create custom editorial workflows that fit your team. Sanity's flexible Content Operating System adapts to how you work—not the other way around.
How Morning Brew powers a $50M+ media business with six engineers and Sanity
Morning Brew runs 13 brands, multiple studios, and coordinated ad/editorial workflows, all powered by six engineers and a single Content Operating System.
Applications
- Studio
- Content Lake
- Compute
- App SDK
Integrations
Sailthru
Google docs
Yahoo Finance
Next.js
Vercel
Sanity lets us get out of our writers’ way so they can do their best work and tell vibrant stories.
Enterprise Ready
Scalable
Expand effortlessly with our global cloud platform, designed for seamless scaling from prototypes to production-level solutions.
Performant
Boost performance with our responsive APIs and collaborative tools, bolstered by a worldwide CDN and edge-caching for lightning-fast data retrieval.
Secure
SOC 2, GDPR, & CCPA compliant platform. 24/7/365 monitoring. >99.9% uptime. Hosted on industry-leading infrastructure. Custom access control. SSO.
Data Integrity
Preserve your data's fidelity with dedicated infrastructure, custom CDN domains, complete document histories, and access to every revision for a full year and beyond.
Transform your newsroom with a Content Operating System
Join world-class publishers who treat content as their competitive advantage. Sanity Content Operating System delivers the velocity, flexibility, and scale modern newsrooms demand.