Next.js template
Next.js templateWhy choose Sanity over Strapi?
Sanity is a fully customizable, real-time content platform empowering developer-led teams with structured content, seamless collaboration, and a no-ops infrastructure.

The main difference between Sanity & Strapi
Sanity provides built-in real-time collaborative editing and instant content synchronization, enabling simultaneous teamwork, whereas Strapi relies on sequential editing workflows without native real-time co-editing capabilities.

Key feature comparison
Real-time collaboration
Sanity's real-time collaboration enables multiple editors to simultaneously modify content with live presence indicators and commenting, unlike Strapi, which lacks built-in real-time coediting, relying instead on sequential saves and versioning.
Content modeling
Sanity enables developers to define deeply nested, flexible content schemas in code and stores rich text as structured Portable Text blocks, unlike Strapi's conventional WYSIWYG editor storing HTML, offering superior customizability.
GROQ query language
Sanity's GROQ query language empowers developers to flexibly filter, project, and join JSON content seamlessly in one request, surpassing Strapi's conventional RESTful and GraphQL APIs which require multiple fetches for complex queries. Though Sanity also offer these too should you prefer.
Customization
Sanity empowers developers to craft fully customized Studio interfaces using React components, providing limitless flexibility to tailor the editing experience—an advantage over Strapi's more standardized, form-based admin UI approach.
Powering PUMA: multi-channel campaigns unified by Sanity
Sanity enabled PUMA to create a single source of truth for content so they can move faster, create innovative, multi-channel, digital campaigns, and achieve a holistic brand across markets.
Read case study→Sanity is the connective tissue for all of our digital properties, syncing content for all of PUMA's global markets.
Sanity vs. Strapi on G2
See what G2 reviewers say about the key differences.

Get started, faster
Create content once, reuse everywhere
No matter the channel, region, or device—deliver on-brand, consistent, and up-to-date content by projecting every display from a uniform structured content layer.
Reuse, mix, and match content for different contexts, while keeping every touchpoint in sync with your structured content.

Guaranteed performance and security at scale
Get the peace-of-mind of a robust, secure cloud-hosted infrastructure—that is operated and optimized continually by specialized teams. Trusted by top brands like Puma to handle peak traffic, Sanity outperformed cloud vendors with an exceptionally low error rate last Black Friday–Cyber Monday (0.00381% error rate against billions of requests).
Protecting your data is fundamental to everything we do at Sanity. We are fully compliant with SOC 2, GDPR, and CCPA.
- High-frequency global CDN with intelligent caching
- Intelligent image transformation with automatic cropping, compression, and conversion
- Multi-tenant authoring with custom multi-team views
Intuitive for content managers
Your content teams can work in an intuitive content workspace that’s built for their use case. With built-in visual tools, it enables quick edits and image optimization. With real-time collaboration, tailored access, and workflows, they can work without bottlenecks.

World-class composable businesses innovate with Sanity
Architecting multi-surface content at Powerhouse Museum
Join the discussion on April 17th.

Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence
