Case Study
PUMA moves fast and gets global teams in sync with Sanity
Sanity’s single source of truth for content helps PUMA move faster, create innovative digital campaigns, and achieve a holistic digital brand across markets.
Unleash superior content control
Powerful and adaptable CMS for the gaming industry
Unleash the power of a game-changing CMS platform designed specifically for the Gaming industry. Experience unparalleled flexibility and scalability, enabling you to deliver immersive gaming experiences with remarkable efficiency.
The results are in
Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence
Trusted by leading Fortune 500 companies
Revolutionary gaming features for unrivaled experiences
Real-time collaboration
Sanity's real-time collaboration feature allows multiple users to simultaneously edit content, crucial for gaming industry teams working across different geographical locations. It ensures seamless cooperation, providing immediate updates of changes made by team members. This feature enhances productivity and ensures that everyone is on the same page, accelerating game development processes.
Schema extraction
Schema extraction in Sanity enables developers to form static representations of their content schemas, crucial for handling schema alterations and tool integration within the gaming industry. This feature eases development workflows and enhances schema management, accommodating the complex, evolving content requirements in game development and design.
Flexible content delivery via APIs
Sanity's flexible content delivery via APIs is a boon for the gaming industry. It allows for easy integration with various platforms, ensuring efficient content delivery across gaming consoles, mobile apps, and websites. With the capacity to handle high traffic, it accommodates the gaming industry's complex content requirements, supporting real-time collaboration and content versioning - crucial for game updates. The API-first approach facilitates a developer-friendly environment, making it a suitable choice for gaming enterprises.
AI-powered content assistance
Sanity's AI-powered content assistance is an ideal feature for the gaming industry. It enhances content production by offering suggestions, generating text, and providing context-based recommendations. This streamlined process improves the efficiency and quality of game descriptions, updates, and promotional content, ensuring players receive clear and engaging information.
Create your own
Crafting unique schemas for your gaming content with Sanity
With Sanity, you have the ability to craft unique schemas for a variety of content types such as game reviews, player profiles, gaming events, and more for your Gaming CMS. Each schema you create will define the specific fields that entries of that type will contain. You can use built-in types like string, number, boolean, array, etc., or you can define your own custom types. So whether you're building a database for RPGs, strategy games, or eSports tournaments, Sanity gives you the flexibility and control to structure your gaming content exactly how you want it.
Amplitude: Driving traffic, freeing up engineers, and unleashing content teams
Self serve content creation accelerates content development leading to better SEO and 19% more traffic. Self serve A/B testing boosts conversions.
Ready case study
"Thanks to Sanity my engineering team no longer spends time on customer requests that don’t drive top-line metrics. Engineers now focus on high-impact buying tools that directly support our PLG motion - we recently shipped an interactive product metrics benchmarking guide and will soon be shipping several ROI calculators."
Boost productivity with streamlined workflows
Professional services
We've got you covered
We have a dedicated Customer Solutions org focussed on your success. Never worry about an understaffed, overstretched team.
From pre-sale to post-sales—you’ll have the same solution engineer to guide your implementation, including architecture decisions, migration, training, and ongoing support. You’ll get a dedicated Slack channel with your team of Sanity experts—solutions engineer, support engineer, and account executive.
Enterprise-grade infrastructure
Guaranteed performance and security at scale
Get the peace-of-mind of a robust, secure cloud-hosted infrastructure—that is operated and optimized continually by specialized teams. Trusted by top brands like Puma to handle peak traffic, Sanity outperformed cloud vendors with an exceptionally low error rate last Black Friday–Cyber Monday (0.00381% error rate against billions of requests).
Protecting your data is fundamental to everything we do at Sanity. We are fully compliant with SOC 2, GDPR, and CCPA.
- High-frequency global CDN with intelligent caching
- Intelligent image transformation with automatic cropping, compression, and conversion
- Multi-tenant authoring with custom multi-team views
Create content once, reuse everywhere
No matter the channel, region, or device—deliver on-brand, consistent, and up-to-date content by projecting every display from a uniform structured content layer.
Reuse, mix, and match content for different contexts, while keeping every touchpoint in sync with your structured content.
Customer stories
World-class composable businesses innovate with Sanity
Start building remarkable digital experiences
