How Amplitude drives product-led growth with Sanity
Hear how Amplitude built a self-serve content engine with Sanity to drive self-serve product growth.
- When
- March 21, 2024
- Where
Streaming Online
Speakers
SanityHostSimen Svale
Co-Founder and CTO
AmplitudeKatie Greer
Growth Marketing Manager, Acquisition
Driving traffic, freeing up engineers, and unleashing content teams
See how self-serve content creation accelerates content development leading to better SEO and 19% more traffic for Amplitude using Sanity.
Read case study
We were able to build a suite of reusable components that made it feel more like a standard CMS...there is also this incredible flexibility to build anything we want and that really future-proofs the site for us.
Platform Overview
Sanity Composable Content Cloud
To meet the ever-increasing demands of modern engagement, you need a modern content management system. Tackle channel proliferation, localization, personalization, and more with Sanity. Sanity is made up of three main components:
Sanity Studio
A content workspace you can tailor to match your team's needs—with all the visual tools they expect built-in. Real-time collaboration removes bottlenecks and empowers teams with custom access and workflows.
Content Lake
A no-ops storage and distribution layer that syncs content and data for use by teams across your organization. Its precise query language enables reusing content anywhere.
APIs
Sanity's APIs are designed for developers to thrive. They seamlessly integrate with existing CI/CD workflows, support programmatic schema coding, and offer real-time 2-way syncing.
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