AI translations that follow your terminology
Translate structured content field-by-field with Agent Actions. Preserve references, slugs, and schema integrity with human review.
Noah Gentile and 2 others
Your stories, everywhere, faster
Automation handles the grind so your team can focus on the story.
Morning Brew runs a $50M+ business with 13 brands and 6 engineers
Semafor breaks news in real time with 3 lines of code
Complex saves 80 hours/month with AI enrichment
The grind is killing your output
Your newsroom runs on copy-paste
Content starts in one tool, gets planned in another, publishes from a third. Every story means copy-paste from freeform drafts into structured fields.
Publishing takes too many steps
Every article needs metadata, tags, internal links. Without AI, your team enters it by hand. Repetitive work that steals focus from the story.
Every channel is a separate workflow
Website, app, newsletter, Apple News, Google News. Each drifts. Each update is a separate export, a separate workflow, a chance to fall out of sync.
What changes with Sanity
Focus on stories, not systems
Every story shouldn't mean copy-paste, manual metadata, and five separate exports. The right systems eliminate the grind.
Structure content with precision
Schema that matches your newsroom. Validation rules that enforce style: required bylines, capitalization standards, disclosure for sponsored content.
Automate the repetitive work
Freeform content maps to structured fields automatically. Metadata drafts itself. You refine what needs refining.
Deliver to every channel, tailored
One source, every format. Strip custom blocks for email. Add tracking for syndication. APIs that give each channel exactly what it needs.
Sanity lets us get out of our writers’ way so they can do their best work and tell vibrant stories.
Emily DiamondSVP, Product
1. Structure
Content types as flexible as your stories
2B+
emails/year
250+
employees
6
devs
Schema that matches your newsroom
Articles, newsletters, podcasts, and video. Each with the fields that matter. Bylines reference authors. Series reference episodes. Update once, reflects everywhere.
Custom blocks for long-form text
Define the building blocks editors can add to long-form content. Pull quotes, related story cards, ad placements, and video embeds.
Conditional fields and smart validation
Logic as granular as your standards. Require bylines. Enforce capitalization. Block publish if disclosure is missing.
Write
The editorial experience your team deserves
80
hours saved per month
60
lines of code
Zero
added services
Write freeform, structure automatically
Start in a blank canvas. AI maps your content to structured fields: headlines, bylines, images, body, and metadata. No manual entry.
Visual editing in context
See your story on the live site, exactly as readers will. Click any element to jump straight to that field in the editor. No more switching tabs to check how the headline looks or whether the featured image crops correctly.
Real-time collaboration with precision
Keep the story moving. Your whole team editing the same story in real time. Leave comments on specific sentences. Track changes. Access without the free-for-all
Freelancers see their assignments. Section editors approve their beat. Legal reviews flagged stories. Granular control without complexity.
Automate
Less grind, more story
Consistent metadata, zero busywork
Automatically generate meta titles, descriptions, and alt text that follow your voice guidelines and formatting rules.
Chat your way through bulk updates
"Show me articles missing images." "Update all election coverage with this tag." Ask in plain language, review the changes, publish when ready.
Schedule it and forget it
Bundle changes and schedule them together. One publish time, multiple updates. Your content goes live exactly when you say it does.
Deliver
Every channel, one source
Every channel, one update
Website, app, newsletter, Apple News, Google News. Updated simultaneously. No reformatting, no drift.
Partners need different formats? No problem.
Structured content transforms to any format. XML for wire services, JSON for apps, custom feeds for partners. Build once, serve everywhere.
Asset metadata that travels with your content
Alt text, captions, usage rights. Metadata lives with your assets. Update once, reflects everywhere the image appears.
AI workflows you can build today
Your AI is only as good as the content it operates on. These guides show how to build real AI workflows on structured content: working code, honest trade-offs, and a starter kit for each.
Sanity has given us a clean slate and the opportunity to have our content platform match how the entire organization is thinking about content.
Emily DiamondSVP, Product
