Mura manages pages. Sanity operates content.
Mura CMS gives you a solid traditional platform for web publishing. Sanity gives you a structured content backend that treats content as data, powers AI workflows, and delivers to any channel from a single source of truth.
Trusted by leading digital innovators
Sanity is ranked #1 out of 85 CMSes on G2
G2.com, the world's largest marketplace for software, has rated Sanity as the #1 leader in the Headless CMS category, as measured by customer review ratings and market presence
Sanity's Content Operating System
The intelligent backend for companies building AI content operations at scale. Sanity provides the structured foundation, automation layer, and agentic context companies need to move faster, work smarter, and power every content experience, from websites to AI agents.
Content Lake
A no-ops storage and distribution layer that syncs content and data for use by teams across your organization. Its precise query language enables reusing content anywhere.
Sanity Studio
A content workspace you can tailor to match your team's needs—with all the visual tools they expect built-in. Real-time collaboration removes bottlenecks and empowers teams with custom access and workflows.
APIs
Sanity's APIs are designed for developers to thrive. They seamlessly integrate with existing CI/CD workflows, support programmatic schema coding, and offer real-time 2-way syncing.
AI built into every layer
Content Agent runs bulk edits and audits through conversation. Agent API handles schema-aware generate, transform, and translate. Compute triggers automation on any content change. And the MCP Server gives AI agents governed access to your content. It's not bolted on — it's built in.
Enterprise Ready
Scalable
Expand effortlessly with our global cloud platform, designed for seamless scaling from prototypes to production-level solutions.
Performant
Boost performance with our responsive APIs and collaborative tools, bolstered by a worldwide CDN and edge-caching for lightning-fast data retrieval.
Secure
SOC 2, GDPR, & CCPA compliant platform. 24/7/365 monitoring. >99.9% uptime. Hosted on industry-leading infrastructure. Custom access control. SSO.
Data Integrity
Preserve your data's fidelity with dedicated infrastructure, custom CDN domains, complete document histories, and access to every revision for a full year and beyond.
Frequently asked questions
Mura CMS is a cloud-based content management platform originally built on ColdFusion (CFML). It offers headless, decoupled, or integrated configurations for web and mobile publishing, with features like drag-and-drop layout management, inline editing, and multi-site support. It's used across government, education, and healthcare organizations.
Mura is a traditional CMS designed primarily for web publishing, with content structured around pages and layouts. Sanity is a content backend that treats content as structured data. Content in Sanity is stored as JSON in the Content Lake, queryable via GROQ, and deliverable to any channel (websites, apps, AI agents, print) from a single source of truth. Sanity Studio is configured in TypeScript and deployed via CI/CD, while Mura uses a CFML-based architecture with a built-in front end.
Yes. Teams migrating from Mura to Sanity gain structured content modeling with referential integrity, a fully customizable editing workspace (Sanity Studio), real-time collaboration, AI-powered content operations through Content Agent, and API-first delivery to any channel. Sanity is particularly well suited for teams that have outgrown page-based content management and need content to work across multiple channels and applications.
Yes. Sanity's Content Lake can serve multiple sites, apps, and channels from a single content backend. Content is structured and reusable across properties, so teams manage content once and deliver it everywhere. This goes beyond Mura's multi-site management by treating content as shared, structured data rather than duplicated pages across sites.
Sanity Studio is designed so developers configure it in code and editors get a workspace built around their actual workflows. It ships with real-time collaboration, inline comments, version history, and AI assistance out of the box. Mura offers an accessible admin interface, but customization often requires CFML knowledge or developer support for anything beyond basic content editing.
Yes. Sanity's AI capabilities are built into the content operations layer, not bolted on. Content Agent handles bulk edits, content audits, and localization through conversation. Agent API triggers automated workflows from any system event. Agent Context lets you ship AI agents (chatbots, recommendation engines, customer service tools) that query your structured content with business rules and real-time data.
Sanity offers a free tier that includes the full platform (Content Lake, Studio, APIs, and real-time collaboration) for smaller projects. Paid plans scale based on usage. Mura's pricing starts at $1,000+ and varies by configuration. Sanity's free tier lets teams evaluate the full platform before committing, while Mura typically requires a sales conversation for pricing details.
Sanity is headless and API-first, but it goes beyond what most headless CMSes offer. Beyond delivering content to any front end via APIs, Sanity provides structured content modeling, real-time collaboration, AI-powered content operations, and the ability to power AI agents directly from your content backend. Mura offers headless delivery as one of several configuration options alongside its integrated front end.