Skip to content
Unlock seamless workflows and faster delivery with our latest releases – get the details
View project live

Beni Rugs

By Ian Hatcher-Williams

Beni Rugs are woven to order in Morocco from the highest quality, 100% natural wool and are customizable by size and color.

Project Shots

Homepage hero
Custom cart attributes for delivery
Custom variant structure outside of Shopify variants
Bulk collection viewer
Modular collection merchandising

Editing environment

Modular page builder
Custom validation panel

About the project

Beni tapped Gardener in 2023 to refresh their website. We worked with Bondfire to build out a system that overcomes design constraints and limitations of a standard Shopify theme build.

Next.js + Sanity stack allowed for building out a customizer, gluing their thousands of SKUs into a seamless shopping experience.

  • Modular shopping pages for collaborations and collections
  • Escaped the 3 variant option limit imposed by Shopify.
  • Custom validator for Sanity based variant system
  • Modular campaign pages removing the need for Shogun or equivalent
  • Multicurrency

Contributor

Other projects by author

Aplós

Rethink the way you drink.

Ian Hatcher-Williams

D.S. & Durga

Brooklyn based avant-garde perfumery, founded by husband-and-wife team David (D.S.) and Kavi (Durga)

Ian Hatcher-Williams

Kernel

Chipotle's Steve Ells new robot-run fast-casual vegan restaurant.

Ian Hatcher-Williams

Louisa Ballou

Founded in 2018, Louisa Ballou offers an unconventional perspective on resortwear, creating beautifully crafted and covetable luxury clothing that transcends the beach.

Ian Hatcher-Williams