Finnish design house Marimekko, known for bold prints and vibrant colors, has been inspiring creativity and joyful living for decades. Now, Marimekko enthusiasts across markets can enjoy an all-new digital experience powered by Sanity.

We held an in-depth discussion with some of the team behind the launch to hear how Marimekko is building authentic, localized experiences at scale while laying the groundwork to expand into new channels to continue connecting with customers.

Watch if you want to learn about:

• Expanding into new markets with tailored content experiences that go beyond translation
• Creating immersive brand storytelling with AI-personalized product recommendations
• Building an "anti-fragile" tech stack that stands up to ever-changing customer behavior