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A better digital experience for millions of travellers

Eurostar logo
  • 8
    Markets
  • >10k
    Passengers per year

With their traditional CMS Eurostar experienced long, inefficient development cycles.

Key benefits

Localization & personalization

Eurostar uses Sanity to improve content personalization across any combination of 8 locales, and 8 market segments.

Compatible with modern frontends

Sanity’s API-based approach to content empowered the Eurostar team to build with the tools best suited to their needs and expertise.

Shorter development cycles

Structured content and modern development tools make for flexible and efficient workflows.

About the customer

Eurostar connects the United Kingdom to France, Belgium, and the Netherlands over high-speed rail. They have provided transportation to over 200 million passengers.

Our traditional PHP stack was holding us back and required long development cycles. With Sanity, CMS development tasks that used to take 2-3 weeks now take 2-3 days. Sanity also enabled advanced localization, A/B testing and SEO optimization across eight markets.

Peter Hopkins
Senior Product Owner

Sanity Content Operating System

Find out how leading brands including AT&T, Burger King, Unilever, and Figma use Sanity to deliver relevant content to their audiences – quickly, across multiple channels.

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