What is a static website?

Your website is the digital face of your company. Oftentimes, it’s also the first place potential customers engage with your business.

Yet many of today’s websites are built with the structure of a traditional database-driven site like WordPress or HubSpot. This type of website can be clunky, slow to load, a hassle for developers to maintain, and vulnerable to hackers. A static site can address many of these issues and may better serve your website needs. Learn how to connect your CMS to a Static Site in 3 steps.

A static website uses server-side rendering to serve pre-built HTML, CSS, and JavaScript files to a web browser, in contrast to traditional dynamic sites that work by rendering the webpage at the time of the request.

Static sites enable you to decouple your content repository and front-end interface, giving you greater flexibility in how your content is served. Cost-efficiency is another reason companies migrate to a static site because static files are lightweight and often faster and cheaper to serve.

In the last few years, static sites have greatly increased in popularity. This surge is primarily due to advances in developer tools (languages and libraries) and a stronger desire among businesses to optimize website performance beyond the limits of a database-driven site. Below, we’ll discuss the benefits of a static site in greater detail.

Static sites can be written almost exclusively in HTML and serve a fixed set of data that renders the same for every site visitor. Static sites use server-side rendering to serve pre-built HTML, CSS, and JavaScript files to a web browser.

Dynamic sites operate in a completely different way, by leveraging HTML and CSS as well as server-side scripting languages like PHP to build webpages on the fly and serve different content to each site visitor.

Static vs. dynamic sites: what are the differences? →

Server-side rendering presents fewer potential challenges when it comes to site loading since the data (your site content) is being delivered as a fully pre-rendered webpage. Site visitors are less likely to experience issues such as broken images or pages that won’t load.

Page speed can also be faster because a static site is pre-rendered as lightweight, static HTML files. It’s more efficient to render a pre-built webpage instead of building out the webpage for every visitor. Improved page speeds can also translate to better SEO rankings.

Static sites can be rendered using a multitude of frameworks. Developers can work using their preferred language and framework (such as JavaScript, Ruby, React, Vue, etc.), making the build and maintenance easier to perform. Other advantages include leveraging your cloud infrastructure better and simplifying site development thanks to fewer dependencies.

A static site lets you present content across multiple channels without having to reauthor your content. What’s more, a static structure can easily adapt to the changing needs of your website or app.

With a dynamic site, hackers have multiple opportunities to breach your data because the entire system is connected. Yet with a static site, your content database exists independently from your front-end web interface. This setup gives hackers fewer entry points and keeps your data more secure. Website visitors do not connect to the content database each time they visit your website, which provides yet another security advantage compared to database-driven sites.

The best static site generators →

A static site generator lets you apply a template to your data and content, which simplifies the process of converting your data into a website or application format. There are dozens of versions available for use with different developer languages and frameworks. Consider factors like site size, primary purpose, and functionality when evaluating static site generators.

Some of our favorite top and up-and-coming static site generators include:

• Next.js - A popular framework for static React applications.
• Hugo - A static site generator written in Go and known for its site build speed.
• Gatsby - Perhaps the most popular React-based static site generator.
• Jekyll - Ruby-based and one of the most commonly used static site generators.
• Nuxt.js - Similar to Next.js, except that the framework is based on Vue rather than React.
• Eleventy - A lesser-known JavaScript-based option that has been gaining traction in the developer community.

If you want to browse even more options, check out this great list of static site generators from Jamstack.

We recommend using a static site CMS in conjunction with a static site generator to build your static site.

How to build a static website: a step-by-step guide →

Modern hosting providers like Netlify and Vercel use Content Delivery Networks (CDNs) to host static sites. This ensures that your site renders quickly for site visitors regardless of their location. A CDN caches static assets across a geographically distributed network of servers at the network edge, making it ideal for use with a static site (which consists of a set of static assets).

Want to see how this works? All of the Sanity.io starter projects are set up automatically with CDNs on Netlify or Vercel. Get a Sanity starter project up and running in minutes.