Dinghy Studio

Dinghy is a nimble and integrated team of UX researchers, designers, and developers. Leveraging user experience research, we directly engage with your real customers to craft websites tailored to their distinct requirements. Right from the project’s inception, Dinghy delves into understanding your users, enabling us to design a content strategy that facilitates the effortless creation of reusable, structured content for marketing, design, and management needs. This allows for integrated and fast cross media workflows. We dive deep into problem-solving, customer insights, and aligning creative solutions with business goals.

We work in cycles with all hands on deck. Our services are tailored to meet the unique needs of businesses of all sizes. Each cycle involves collaboration with you.

We kickstart the process with Discovery Research to unearth fresh ideas, comprehend market dynamics, and gather invaluable project insights. Armed with these insights, our next step is the UX Audit, which pinpoints usability issues plaguing your website. After gaining insights into your customers' navigation patterns, we transition into Content Strategy, aiming to craft and deliver compelling content. With carefully curated content in hand, we embark on creating a seamless User Experience and Interactions, incorporating bespoke Design best practices backed by user-research on real users.

Our ideal project is one that includes solving hard questions, complex problems and tricky edge cases of your app and website. We thrive on collaborating with a diverse range of clients, from small and medium-sized enterprises (SMMEs) to large corporations. The perfect project involves crafting a tailored solution that not only addresses the client’s specific needs but also pushes creative boundaries. We love projects that allow us to dive deep into understanding their audience, industry, and goals, enabling us to create a digital masterpiece that not only looks stunning but also delivers tangible results. Our preference is for a swift, efficient approach, and we appreciate clients who share the same pace.