Andy Fitzgerald Consulting

Andy Fitzgerald Consulting, LLC is a solo content architecture, design, and engineering consulting practice focused on helping clients create sustainable, purpose-driven content ecosystems.

Since 2016 clients have trusted me to help them understand and articulate challenging information contexts and be their hands-on, collaborative partner in developing resilient, outcome-focused solutions that communicate complexity clearly and align business and user goals.

Depending on your needs, I will:

• contribute as a design and engineering team of one
• collaborate with your designers and developers as a specialist focused on mission-critical tasks
• lead your team through hands-on content ecosystem transformation

As a seasoned consultant with well over a decade of client work experience, I draw on a wide range of strategies, approaches, and techniques. Services I've provided on recent projects include:

Discovery User and business ecosystem research, content assessment, process modeling

Alignment Scoping and prioritization of goals and target outcomes, domain modeling

Content Architecture & Design Classification scheme, taxonomy, and workflow design; document and shared object schema specification

Content Engineering Content model, input component, and workspace configuration and customization (Sanity Developer Certified)

Training Coaching and training for internal teams on the maintenance and iteration of content ecosystem work to ensure sustained value over time

Organizations that benefit the most from my services are those with complex collections of content, often spread across multiple existing systems or services and in varying states of quality, consistency, and completeness. They also require attention to the composition of and relationships between content elements in the environments in which they are created and consumed. I call this an "ecological" approach to content.

Projects where I'm able to have the most impact are often also those where in-house or off-the-shelf approaches have already been tried (or ruled out), and where there is a mandate to (re-)gain control of the way content is produced, approved, published, re-purposed, and governed.