Lesson
4
A/B Testing quiz
You have made it this far 🎉, lets have a quiz to put your A/B testing knowledge to the ... test.
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What is A/B Testing?
1
A way to compare two versions of content to see which has the most page views
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A way to compare two versions of content to see which performs better.
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A way to convince your boss that your idea is better by showing them two versions of it and hoping they pick the one you want.
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A way to pick at random what content you should use
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What are common names for the A/B test versions?
1
Control and Comparison
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Control and Benchmark
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Benchmark and Variant
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Control and Variant
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Comparison and Variant
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How do you assign a user to a group?
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Assign them based on what you think they will prefer
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First x see version 1, then next y see version 2
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At random but aware of biases like screen size
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By location
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When using the fieldLevelExperiments plugin from @sanity/personalization-plugin what would be the name of the type to use for an experiment on a text field?
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experimentText
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testText
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customText
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textExperiment
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When using a function to get experiments in the fieldLevelExperiments plugin, what is passed in?
1
current user
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schema
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sanity client
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How do you ensure a consistent user experience when doing A/B testing?
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Only run one experiment at a time
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Only show one variant at a time
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Add a cookie to store which variant a user sees
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Ask the user what version they want to see
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